Back in 2010, frustrated that the music he loved was being overlooked by mainstream media our founder Mark Knight decided to do something about it.
To get incredible music heard by more people, more often. We borrow best practice brand marketing principles and apply them to band and artist marketing.
We question, challenge and positively disrupt. We're firm believers in the idea that just because it's worked before doesn't mean it will work again. We show up and mean it.
Mark Knight has over 10 years experience as an artist manager. His work with The Daydream Club was recognised with a nomination for Best Digital Campaign at The Music Ally Awards (the only unsigned artist to be nominated). Mark has lectured on music marketing at Cannes Lions, MIDEM, Off The Record and Liverpool Sound City, written for The Guardian, Unsigned Guide, Reverbnation, Music Think Tank and judged the Music Week Awards. In 2016 Mark accepted an audacious challenge, to break an unsigned band in just 10 weeks without using radio or press. The band are now signed to Universal Music. For the last 19 years Mark has also consulted for some of the world's biggest brands including evian, Nivea and Vodafone.
Listen to Mark on the Us People Podcast.
WRITE FOR US
The RCM Blog was ranked 9th by Blogspot in the best indie and unsigned music blogs. Now we are looking for writers to join our editorial team. As a RCM reviewer you earn £5 per review. It's a great way to earn some extra money, discover new music and grow your writing portfolio. It's a flexible role, review and write as much or as little as you want. All approved writers are given access to our central submissions database where you can discover music to review. Interested? Complete the form below and let's talk.